Another piece of ephemera

Another freebie find from the university library remainder shelf. This isn't actually ephemera - it's a real magazine, but it seems ephemeral at first sight. The year is 1926, and the subtitle says it all: "A periodical to the point on matters of health, wealth and life". The publisher was The C.W. Daniel Company working in London. It seems to be up and running still. Here's some background. Delsarte mentioned in the cover is one Francois Delsarte, a Frenchman who was born in 1811 and taught acting and drama.

There are some ads in the back pages. "P.R." Olnut Biscuits are advertised this way:

"It is generally admitted that most of us eat too much bread. Bread, if it is made from the whole wheat, is a good thing in itself, but eaten to the customary excess it becomes dangerous. It sets up an internal clogging that is well-known to be a principal root of most serious diseases."

Other advertisers include Nutona Rissola Powder and Eltekon Orthopaedic Institute.